OVERVIEW

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Mars Global tasked Muddy Creek with creating an "out-of-the-box" idea to promote their pet care brands and the Pedigree Foundation. The Mars "VIPet Lounge" attends large-scale equestrian events where most attendees are accompanied by their dogs. Muddy Creek conceptualized, designed, and built this 53', multi-level VIPet lounge where dogs experience "the red-carpet treatment" with their own personalized VIP credentials, grooming station, photo booth, and goodie bag. The Pedigree Foundation has a presence in the unit selling hats, T-shirts and accessories with all proceeds going to the foundation. This initiative grew the brand substantially on social media and was a hit at every equestrian venue on the tour.