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EXPERIENTIAL MARKETING

GEARWRENCH Garage - Mobile Showroom

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OVERVIEW

The GEARWRENCH Garage was built and launched in 2018 and is not stopping anytime soon! The GEARWRENCH Garage was designed to be a Garage Guru's dream and is a traveling showcase of the newest GEARWRENCH hand tools and hands-on demos. Customers are given GEARWRENCH gear and can participate in the "Pit Stop Challenge." At the end of the tour each year, winners with the fastest time on the "Pit Stop Challenge" have received anything from $35,000 worth of hand tools and storage products to a custom GEARWRENCH Camaro.

Client: GEARWRENCH

PROGRAM ELEMENT

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CASE STUDIES

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